SAP Cloud is the foundation
for our international growth ambitions

SAP S/4HANA Cloud Public Edition

Introduction to FineField

FineField is a specialist manufacturer fully dedicated to the design and production of blueberry harvesting equipment.

With in-depth knowledge of the specific requirements of blueberry cultivation, FineField offers innovative and high quality solutions to help growers optimise their harvesting processes. These machines combine precision and care to harvest berries efficiently and without damage, maximising quality and yield.

FineField strives to be the leading partner for blueberry growers worldwide, with a focus on reliability, sustainability and technological innovation.

FineField Facts

2012: Driessen brothers launch their idea with the goal of improving blueberry harvesting.

2013: First release of Easy Harvester, which was deployed worldwide

2018: FineField organization set up

2019: The updated - all-electric harvester Harvey 500 is launched and rolled out to Europe and the United States of America

2024: FineField partners with strategic investment firm Fall Creek Inc.

The implementation of SAP S/4HANA Cloud Public Edition has also provided a Fine-ERP-Field for our business in terms of capabilities to support our business. SAP Cloud ERP gives us the capabilities to fill in both local production and international support. The industry best-practices present give us as Grow-Company an ideal starting position! Marcel Beelen - CEO FineField

FineField runs SAP S/4HANA Cloud Public Edition

The FineField project

The challenge

Business was supported by several silo applications and MS-Excel
Many manual actions to merge data from CRM, Finance and Production to obtain a complete
No insight into actual figures and inventory
Setting up a Digital Twin concept to track machines after sales
Initiate a Self-Service concept for harvester users

The solution

SAP S/4HANA Public Cloud to support Order-to-Cash, Source-to-Pay, Design-to-Produce, Record-to-Report
Deployment of after-sales service organization
Use of industry best practices
Future-proof with further growth of the organization

The benefits

Software as a Service with always up-to-date application
Clean Core ERP without modifications
Less to no support from internal IT specialists required
Real-time insight into planning, inventory, execution and service activities
Cash-flow insight for responsible planning
Existing country versions allow for international growth without having to make adjustments